JMGAGENCY
Our Process

We inspire brands from the inside out.

Strategy and creative define us. We create deeply focused solutions across an entire brand — introducing new levels of connectivity and engagement — and we measure everything against one standard: results.

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The Method

Results-focused, start to finish

Improve the quality of your brand's perception by integrating communications — internally and externally. Every engagement moves through the same four disciplines.

01

Gathering strategic insights

Stakeholder interviews, market research, and brand mapping. We learn the business before we touch the brand.

02

Flawless execution of campaigns

Strategy and creative delivered across every channel with the discipline of a single, integrated plan.

03

Enhancing customer experiences

Every touchpoint — direct and mass — managed so the brand experience is consistent wherever a customer meets it.

04

Ultimately keeping brands focused

Measurement, reporting, and ongoing stewardship that keeps the brand promise sharp as markets shift.

Integrated Business Branding℠

Brand mapping: the building blocks

Your brand map is the who, what, why, and how of your strategic position — built from interviews with key stakeholders and translated into the voice, messaging, and positioning used in every marketing material.

Brand Vision

Strategic purpose

Why the organization exists and where it's going — the north star every campaign serves.

Brand Positioning

Competitive differentiation

Why you're different, stated so the market can't confuse you with anyone else.

Brand Promise

What customers can expect

The commitment behind every interaction — the reason to believe, made explicit.

Brand Values

The attributes you own

The essential qualities associated with your company, services, and products.

Integrated business branding model
The brand at the center — culture, resources, messaging, mediums, perceived value, and purchase behavior integrated around it.
Brand map structure
The brand map: audience attributes and insights, differentiating benefits, brand promise, vision, personality, and core measures.
Touchpoints & Lifecycle

Managing every signal the brand sends

Direct signals — your sales team, service programs, operations — and mass signals — media, PR, social, promotions — all carry the brand identity. We manage them as one system, planned across the full customer value cycle: engage prospects, establish repeat visits, maintain core patients, and grow advocates.

Touchpoint management model
Brand identity at the center of every direct and mass touchpoint.
Customer lifecycle planning
Planning media and messaging across the phases of the customer value cycle.
Capabilities

A turn-key marketing department

JMG's creative marketing team is experienced in all aspects of communications. Whether we're handling your entire marketing communications plan or a single project, we deliver results.

  • Brand management and planning
  • Strategic planning
  • Website development
  • Video creation
  • Lead generation
  • Interactive sales support
  • SEO and search visibility
  • Paid media management
  • Remote sales support
  • Tradeshow design and support
  • Social media campaigns
  • Virtual event planning
  • Environmental graphics
  • Media relations
  • Email and nurture programs
  • And so much more
JMG building blocks for success
Building blocks for success — from situational analysis through measurement.
JMG results-focused process
The results-focused process behind every engagement.

Strategic insight | Compelling creative | Measurable results

That line closes every page of our work because it's the standard we hold ourselves to. Let's talk about inspiring your brand today.

pjohnson@jmg-inc.com ← Back to the Rejuv Medical plan

Paul Johnson · CEO | Brand Strategist · JMG Agency · jmg-inc.com · Marketing. Inside out.