Rejuv Medical
Integrated Marketing Plan
Prepared from our discovery conversation — phased, prioritized by impact, and measured on results rather than vanity metrics.
Prepared by JMG Agency
Integrated Marketing Plan
Prepared from our discovery conversation — phased, prioritized by impact, and measured on results rather than vanity metrics.
Prepared by JMG Agency
Rejuv Medical is a full-service regenerative medicine facility with more than 16 years of clinical experience. Over the years, it has evolved into a comprehensive destination for patients seeking regenerative medicine, physical rehabilitation, and wellness services. The addition of an on-site fitness center more than 13 years ago further strengthened its ability to support patients throughout their recovery and long-term wellness journey.
The practice has established a strong reputation and referral network, particularly through long-standing relationships with chiropractors developed through in-person outreach and educational seminars. While this referral base has contributed to the practice's success, it has also highlighted the need to broaden awareness and diversify patient acquisition strategies.
One of Rejuv Medical's greatest marketing challenges is market perception. While the organization offers an integrated approach to regenerative medicine and wellness, prospective patients often perceive it as either a medical clinic, a physical rehabilitation center, or simply a gym. This fragmented perception prevents the brand from being recognized for the comprehensive, patient-centered care it provides.
Establishing a clear and compelling brand positioning, supported by consistent messaging across every marketing touchpoint, will be essential to communicating Rejuv Medical's unique value proposition. By defining the brand as a trusted, holistic leader in regenerative medicine, rehabilitation, and wellness, Rejuv Medical can strengthen market differentiation, increase awareness, and create a more effective foundation for sustained growth.
A well-established, full-service regenerative medicine facility — a "mini Mayo Clinic" drawing patients statewide, nationally, and internationally — with clinical credibility that outruns its marketing.
Google has restricted regenerative medicine, stem cell, and PRP advertising since 2017–18. Brand-forward messaging works around it, but performance is inconsistent and Meta campaigns are not clearly optimized.
Local awareness misidentifies the facility as a gym or physical therapy clinic. The breadth of services is a strength — and a messaging challenge across every channel.
A deep archive of video and written material with no prioritization or search-driven organization; FAQ content scattered across service pages instead of a searchable resource.
Email effectiveness has declined, the list has been purged down, and the Go High Level sequences and autoresponders need a rebuild.
Provider referrals are critical and managed through in-person outreach and seminars — but the website offers referring physicians little, and LinkedIn hasn't produced.
Health expos and physician education conferences are core channels, but current booth displays and collateral undersell the practice — especially on the B2B education track.
Every challenge above traces back to one root: the brand says less than the practice delivers. Our Integrated Business Branding process — brand vision, positioning, promise, and values — resolves the "gym vs. medical destination" confusion before a dollar of media is spent against it.
Stakeholder interviews, research and brand mapping, positioning strategy, brand voice and messaging, tagline development, and creative direction. The findings drive every external and internal communication — and the market clarity arrives as a tagline descriptor or campaign theme that says what Rejuv actually is. Includes two rounds of client-directed changes; half at initiation, half on completion.
How brand mapping works ↗Navigation and page-flow optimization, refreshed messaging and copy, new pages where the architecture needs them, conversion-focused elements (contact pathways, gated content), and a consolidated, searchable FAQ resource. Turns the site from an archive into a guided decision path for both patients and referring providers.
Seventeen years of patient-education content is an SEO asset most practices could never build — it needs organization, optimization, and structure so that both Google and AI search engines surface Rejuv as the answer.
Every level includes technical monitoring, monthly reporting, and direct access to the team. AI search optimization — structured FAQ and condition content, schema, and citable clinical proof points so AI assistants cite Rejuv — is built into every tier, scaled with the content velocity.
The preliminary-plan scope: the baseline that gets the archive working.
Everything in Foundation, at the pace the forecast assumes.
Everything in Growth, plus a full content marketing program.
Proactive pitching to health and lifestyle press: the "mini Mayo Clinic in central Minnesota" story, patient outcomes, physician-education conferences, and the regenerative medicine explainers journalists need sourced. Reactive journalist response runs in every Growth+ plan at no cost; this add-on goes on offense. Requires an active SEO plan — placements are pitched, never guaranteed.
Every ranked keyword classified by service relevancy, the 12-month traffic trend rebuilt from the analytics, and a revenue forecast built on published healthcare benchmarks.
View search data & forecast ↗Compliant, brand-forward campaigns built for a restricted category. Ad spend is billed directly by Google (example: ~$2,000/month), finalized after the audit.
New account and campaign build: approximately 5 campaigns, 15 ad groups, 40 ads, and 150 keywords — structured around the services Google will approve and the brand-forward angles that clear category review.
Daily bid management, keyword and negative-keyword refinement, ad copy A/B testing, quality-score work to reduce cost per click, and geo/device tuning focused on the two-hour patient radius.
Conversion tracking on quote requests, form fills, and phone calls; monthly reporting on impressions, clicks, CPA, and ROI; regular calls to review performance and strategy.
Each service gets its own landing page — PRP, joint pain, weight loss — matched to the ad's promise, not a generic homepage.
One conversion action per page — book a consult. No navigation detours, no competing calls to action.
Headlines, offers, and form placement split-tested continuously — minimum two variants per campaign.
Every form submit and call tracked back to the keyword and ad that produced it.
Interactive digital collateral for both audiences — patients deciding on care, and providers deciding to refer — plus the event presence both deserve.
| Initiative | What it delivers | Investment |
|---|---|---|
| Digital Send Me Something™ — Chiropractor Referrals | A ~12-page interactive digital presentation of the practice: capabilities, solutions, training and education, and the support referring providers receive. Shareable by email before or after any call, conference, or meeting — every decision-maker gets the same story. | $7,500 |
| eBook Content Development | Patient- and provider-facing education pieces aligned to the monthly content strategy — distributed across email, social, and the website, and feeding SEO with high-value content. | $3,750–5,000 each |
| Case Studies per Treatment Program | A structured case-study library demonstrating real outcomes per treatment program — the credibility asset for both patient decisions and provider referrals. | $1,250 template · $1,950–2,500 each |
| Brochures, Handouts & Event Materials | Program-by-program collateral review plus upgraded booth displays and branded materials for health expos and physician education conferences. | Scoped per piece |
Two patient engines against one cost line: organic search compounding as the content and SEO program builds, and compliant paid media producing from month one. Defaults come from published healthcare benchmarks and Rejuv's own ranking data — adjust anything and the model recalculates, including the month the program becomes profitable.
How to read this. Months are program months. Organic visits compound at the pace the engagement level sets and convert at the rate you choose; paid inquiries are spend ÷ cost-per-inquiry from month one. Patients close one decision cycle after inquiring, counted once at the revenue figure you set — no lifetime value, no referral effect, no revenue from the brand-clarity work. Sources for the defaults: Ruler Analytics healthcare conversion benchmarks and the PMC/NIH orthobiologics cost study; the full sourced forecast is on the search data page.
JMG builds brands from the inside out — gathering strategic insights, executing flawlessly, enhancing customer experiences, and keeping brands focused. The full methodology, from brand mapping to touchpoint management to the customer value cycle, is documented on its own page.
Stakeholder interviews, research, and brand mapping — the who, what, why, and how of your market position.
Strategy and creative working together across every touchpoint, direct and mass, all speaking with one voice.
Customer-lifecycle planning and measurement that keeps the brand promise consistent from first click to advocacy.
Healthcare positioning, company rebrands, and new-brand launches — the same integrated branding process this plan applies to Rejuv.
Healthcare technology rebrand — new name, logo, value propositions, messaging, and launch communications, followed by lead generation aligned to the sales growth strategy.
Healthcare consultancy rebrand — "the art of healthcare smart" — translating the complexities of healthcare into a brand providers trust.
The rebrand in market: blog, social, and email creative driving to a dedicated landing page with gated DSMS download — every touch tracked to the lead.
Campaign landing page with a single conversion action, form capture, and full attribution back to the ad.
"Inspect more. Expect more." — new positioning, integrated lead generation, and sales/distributor support programs that built market share across every targeted market.
You told us past agencies over-complicated onboarding or delivered slow, vanity-metric results. We work the other way: a focused, high-impact first phase, transparent reporting against real KPIs, and expansion only when the results have earned it.
Brand Mapping & Voice ($7,500) resolves the positioning, SEO ($2,350/mo) starts organizing the content asset, and one channel — PPC or LinkedIn referral outreach — proves performance. A defined on-ramp with early, visible results, sized within the $5–10K/month range discussed.
Strategy, brand, website, SEO, paid media, both social programs, sales support, and event materials operating as one turn-key marketing department — the $20–30K/month engagement level, activated as Phase One proves out.
A decision is expected within 45 days, and the phased plan is built to start producing inside the first quarter. We'll walk through the plan, adjust the priorities together, and define the Phase One scope.
pjohnson@jmg-inc.com 708.403.4004 x850
Marketing. Inside out.
Paul Johnson · CEO | Brand Strategist · JMG Agency · jmg-inc.com
Prepared for Rejuv Medical · Confidential · Strategic insight | Compelling creative | Measurable results
Two audiences, two programs
The referral pipeline and the patient pipeline live on different platforms. We run both with well-branded visuals and video as the content pillars.
$1,750 one-time · $2,900/month
The seminar-and-handshake referral engine, systematized: 4–5 posts per month showcasing solutions and capabilities, video-first content, audience building targeted at chiropractors and referring providers, engagement with industry sources and advocates, and calls-to-action driving form-fill leads (DSMS, eBooks). Monthly calendar, optimization, amplification, and reporting.
$1,400 one-time · $1,450/month
Competitor analysis, profile development and optimization, hashtag research and strategy, then a monthly content calendar: 4 posts per month across two channels with graphics in two sizes, engaging trend-aware content, and ongoing strategy recommendations — brand awareness that corrects the "it's a gym" perception with every post.